Dating app Tinder is partnering with Indian entertainment company, The Viral Fever (TVF) to launch a new web series based on the experience of meeting someone new.
The companies are working together to create a series of webisodes, titled “Eat, Pray…Swipe Tinder Qtiyapa!”, which will focus on meeting new people, by bringing the app experience to life.
Director of the show, Raghav Subbu said: “The idea of ” Eat, Pray…Swipe | Tinder Qtiyapa” came from a simple thought of bringing the app to real life.
“The purpose of this sketch was to bend our rigid cultural taboo against dating apps and make women aware that there are decent men out there at the swipe of a finger.”
According to The Economic Times, the video will draw upon some of the app’s popular unique features, including its ‘Super Like’ option, which the company rolled out globally last October.
A teaser of the first video was released on Tinder last week.
Over the past year, Tinder has continued to grow its presence in India, so the new partnership with TVF will help to affirm its popularity across the region even further.
Last year, the app saw a 400% increase in usage in India, with the majority (90%) of usage in the country coming from women age 18 to 34.
In January, Tinder appointed Taru Kapoor as its new head of operations in India, its first base outside of the US.
Tinder recently made two big changes to the app, giving singles the ability to send GIFs to matches, and no longer requiring users to upload profile photos via Facebook.
Read more about the update here.