Tinder Prioritising Female Safety, Launching Campaign With ‘No More’

Tinder has said that keeping women safe is an absolute priority, following the launch of their partnership with campaign group No More.

The technology company is launching a partnership with campaign group No More, aiming to end domestic violence. However, charity End Violence Against Women says it is only a “small step” in addressing the disproportionate amount of abuse women experienced online.

Tinder has faced scrutiny over abusive interactions on the service, with concerns dating apps are attracting sexual predators.

“Our safety work is never done,” Tinder’s first female chief executive, Renate Nyborg, told BBC News. She said one of the ways she is addressing those concerns is hiring more women across the company, having increased the number working in the Tinder product team by 30% since taking up the chief executive role, in September 2021. 

“I think there is a difference between knowing something is important and feeling it,” she tells BBC News.

“Like any woman, I can count all of the experiences that I’ve had that I maybe didn’t want to have – from the way that you’re being addressed, to the way you’re treated at work, to the way things can happen when you’re actively dating. 

“I think every woman that I speak to has had many experiences like this – and I do think it helps to have some strength in numbers.”