Tinder has set a new challenge to get university campuses swiping in time for the new academic year. The American college or university with the highest amount of swiping activity will receive a free concert from rapper Saweetie.
The new competition, called Swipe Off™, challenges campuses across the nation to get swiping on the dating app. Campuses must be enrolled in the Tinder U programme in order to be eligible for the concert reward.
“Tinder is always working to match the vibrant energy of our college users. They form the core of our user base, and over the years, we’ve seen countless campus connections blossom into meaningful relationships,” says Stephanie Danzi, Senior Vice President of Global Marketing at Tinder.
“We created The Swipe Off challenge to feed into that energy and encourage them to unlock all the possibilities of the college experience that come from meeting new people”, Danzi continued.
The competition will run from the 12th of September to the 6th of October.
“Whether they were a fling, a friend, or something more serious, the people I met at USC are what made my time there a blast. I’m excited to partner with Tinder in encouraging today’s college students to ‘tap in’ to the possibilities that come from meeting new people.” says Saweetie.