Tinder and Travelocity Partner for ‘Be My Gnomie’ Contest

Expedia-owned travel site Travelocity has begun promoting a new contest on the dating platform Tinder.

The travel site is running a contest for Tinder users to win a 10-day Caribbean vacation for two.

All the users have to do to be entered is interact with a “Roaming Gnome” statue, which will appear on the profile cards. The Gnome profiles will resemble the pages of users who are seeking dates on the app.

If a user swipes right on the card, they are invited to enter the “Be My Gnomie?” contest. There, they will try to convince the mascot to pick them as a travel partner.

The contest is not just for Tinder users, and people are encouraged to follow the @RoamingGnome and @Travelocity Instagram accounts. They can enter the contest there by submitting a photo or video of themselves explaining why they would be the perfect travel partner. Entries have to include the hashtag #BeMyGnomieContest.

The campaign has been launched by Travelocity to raise its profile within the online dating industry – it especially targets younger users, a consumer group who spend a lot on travel.

The company is also running display banner ads on dating sites such as OkCupid, Match.com and PeopleMedia.

Earlier this year, Tinder also worked with a travel company, Delta, to print iconic locations from across the world on a building in Brooklyn. People could take photos against the backdrop to appear as ‘world travellers’, interacting with the promotion to enhance their online dating profiles.

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