Tinder’s Chief Product Officer, Brian Norgard, has interviewed with German publication HORIZONT.
In a wide-ranging interview, he covered how it feels to work for Tinder as a married man, data protection, and companies setting up accounts to advertise for free.
Norgard attributes the success of Tinder Gold to Tinder listening to its customers. He uses the app to stay up to date with the latest trends, and thinks it’s vital to pay close attention to what users are saying.
He says he focuses on Tinder’s own product, rather than reading headlines and tracking what competitors are doing. Having competitors and imitators, Norgard feels, is only natural under capitalism.
He states in the interview that Tinder does everything in its power to protect user information in a constantly shifting regulatory landscape, and that the service does not share data with third parties.
It has come under fire recently for its handling of third party trackers.
Concerning marketing, the CPO thought Tinder was lucky to benefit so much from word-of-mouth in the early years.
Now Tinder is starting to invest more in marketing, Norgard promises some “very interesting” campaigns.
HORIZONT also cover Norgard’s history of entrepreneurship – he sold startup Newroo to Rupert Murdoch’s News Corp in 2006.
Read the full interview here (German).