Tinder has announced the global rollout of its Feed feature, following a successful trial in Australia, New Zealand and Canada.
The feed will give users live updates of their matches’ Tinder, Spotify and Instagram accounts.
In a blog post, Tinder said the feature is “an exciting new way to see more of what someone is all about by giving you a true glimpse into their world”.
Users will be able to double tap posts on the feed to start conversations around an update, e.g. about a new top artist on someone’s Spotify.
It gives them a new option for initiating communication, the app notes: “Sure, your hilariously bad pick-up line has performed better than expected, but now you have more to work with”.
One advantage of the feature is that it will highlight older matches, potentially helping users to identify who is still active on the app.
It will be possible to change the settings so updates are not posted on the feed, the blog post notes.
GDI spoke to Chief Product Officer Brian Norgard about the kind of content that will populate the feed. Norgard explained:
“Today, Feed only shows connected social account posts and changes to profile photos… that may change over time depending on how users interact with the experience.
“It’s exciting new territory that will hopefully make starting a conversation on Tinder much easier and more natural.”
Read more here.