Toffee Now Available on Google Play Store

Toffee, the dating app for the privately educated, is now available on Android devices after it was rolled out on the Google Play Store.

The launch was originally pencilled in for September 2018, but was pushed back for undisclosed reasons.

Founder Lydia Davis has stated the next move will be to expand into global markets, likely starting with Australia, USA, South Africa, Nigeria and India.

She works as a professional matchmaker, and came up with the idea for Toffee after meeting with many singles who wanted a partner that came from a similar background.

The startup app has seen impressive growth since its launch in April, despite (or maybe thanks to) media criticism calling it ‘elitist’.

Peter Elms from Toffee’s PR firm Alpaca Communications wrote a guest post for GDI explaining how to make the most of negative attention.

Davis spoke to GDI after the iOS launch, and said: “At face value, it could be seen as controversial and I did expect it to be talked about. Was I expecting that it would blow up in the press throughout Europe, America, Australia? Definitely not, but I knew it would be a talking point in the UK.

“The month of launch was really intense; we trended on Twitter and I had no idea people would react so strongly towards it. It was definitely an eye opener!”

After the media attention settled down, Toffee found its place in the online dating scene amongst the industry’s more selective platforms. The Financial Times covered it in an article on elite dating apps alongside the likes of Luxy and The Inner Circle.

Visit the Toffee website here.