Twitter Releases Valentine’s Day Promotion Featuring Online Dating Tweets

Twitter launched a new campaign to celebrate Valentine’s Day, which sees billboards placed across three US cities, featuring people’s love-related tweets.

The billboards are being displayed across San Francisco, New York City and Seattle, as part of the “Love Twitter” campaign. The initiative aims to celebrate all types of romantic experiences and emotions.

“Twitter is launching these billboards to celebrate the honest and authentic conversations about love that take place on the platform during Valentine’s Day – and all year long,” said a representative from the social media company.

Twitter has also analysed data from its users’ post and found that from 2017-2019:

  • The most used love-related emojis in the past year included “heart eyes”, “red heart” “kiss” and “broken heart”.
  • In English speaking markets, Tweets about “ghosting” or “being ghosted” rose eight-fold.
  • Tweets mentioning “cuffing season” consistently peaked between August and December, which Twitter defines as the cuffing season.
  • The phrase “sliding into DMs” peaked at 10pm and has risen by 25% since 2016.
  • “First date” is tweeted most often on Fridays and engagement announcements occur most frequently in December.

In its most recent financial report, Twitter revealed that its user base had grown by 21% in the past year to 152 million and its quarterly total revenue had broken the $1 billion mark for the first time.

Bumble is also celebrating Valentine’s Day by putting on three singles’ dinners in London, Manchester and Canada with Amelia Dimoldenberg, the producer of the popular YouTube series Chicken Shop Date.

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