Twitter is working towards bringing back the chronological timeline following numerous complaints from users.
In 2016, the social network added the “In Case You Missed It” feature to show some of the top posts from the day. An algorithm works out the tweets that a user might most like to see and displays it in the middle of their timeline.
It also added posts from recommended accounts that the user didn’t follow.
However, this update has not been well received. Consumers said it interrupted the flow of their news feed and was showing them tweets they’d already seen.
In a series of tweets, Twitter voiced that they had heard these complaints and acknowledged that the algorithm may not have always got the balanced right.
A temporary solution has been put in place to allow users to opt out of the feature, with a permanent one expected to come in the next few weeks.
6/ Our plan is to eventually replace this setting when the easier-to-access switch described above is available. We’ll keep you updated and are listening to your feedback – let us know what you think!
— Twitter Support (@TwitterSupport) September 17, 2018
Twitter Product Lead Kayvon Beykpour added on his personal account: “We’re working on making it easier for people to control their Twitter timeline, including providing an easy switch to see the most recent tweets.”
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