Webinar With Match Group Next Week Will Tackle Growing Problem Of Mobile Ad Fraud

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Mobile ad fraud has seen a surge in recent years as the mobile marketing space has expanded rapidly.

According to a recent TUNE report, 35 ad networks were found to contain over 50% fraud, with other estimates predicting that 15% – 25% of all ad clicks are fake.

And next Thursday, Match Group’s Head of Mobile and Social Acquisition James Peng will take part in a webinar all about how to stop this mobile ad fraud.

Hosted by VentureBeat, the webinar will aim to advise viewers on maximising your mobile advertising with must-click messaging, teaching you “how to stay in front of your audience, ahead of your competitors, and on top of fraud.”

It will cover the following subjects:

  • Learn what works and what doesn’t in 2017’s mobile advertising arena
  • Mitigate the mobile advertising fraud risk in your own applications
  • Create the most engaging mobile advertisements for savvy app patrons
  • Use video and 360 advertising to stay abreast of the latest trends in mobile advertising

Peng will be joined by VentureBeat’s Director of Technology Stewart Rogers, along with moderator Rachael Brownell.

The webinar takes place next Thursday, 24th August – sign up and find out more here.