White Label Dating has reached one million Video Story views following the launch of its new ‘Instagram-like’ feature in August.
According to the leading social discovery company, video stories are an increasingly sought-after tool for most social networking users and this is no different for daters using online dating sites.
Traditional dating profiles tend to only highlight a user’s most polished photos and can hide the unfiltered personalities of members. Using video stories, White Label Dating has boosted how frequently members share content and has given them the opportunity to communicate more openly and to authentically share their true selves.
The boost in story content has significantly increased engagement across the platform. This is proven to be positively correlated with increases in new paying subscribers for the company’s partners, who work closely with the software provider to increase ROI.
Ross Williams, CEO of White Label Dating, explained: “We exist to give all people the freedom to belong, to connect with others, to share their passions and be accepted in a safe, trusted environment.
“Snapchat, Instagram, Facebook and LinkedIn should be hugely complimented for the traditional video story features. I’m delighted how our product team has taken a feature that is proven to work and implemented it across our platform to help our users connect, engage and share within tolerant, inclusive communities that help people live their happily ever now.
“Video stories are a great way for members to share their personality and connect with like-minded individuals much more easily. We’re extremely pleased with how members are adopting this new feature. Video stories are paving the way for video profiles which will follow in the very near future.”
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