Match Group Confirms Future Discounts For Singles Who Use Alternative Payment Options

Match Group’s CFO and COO Gary Swidler has confirmed that the online dating company will look to offer discounts to users across the portfolio, following last week’s ruling on the Apple vs Epic Games lawsuit.

Speaking on CNBC’s ‘Closing Bell’, Swidler explained that the verdict has been a win for developers and consumers, despite Apple claiming its own victory from the outcome.

A Californian judge concluded last week that the tech giant can no longer prevent developers from directing their users to alternative payment systems, thus skirting the formerly mandatory 30% commission.

It was widely seen as a positive result for developers, who now have the opportunity to increase their own revenues while also offering membership discounts. However, a spokesperson from Apple focused on the statement that ruled the company was not in violation of antitrust laws.

Swidler told CNBC: “No matter how Apple chooses to spin [the ruling], it was not a win for Apple. A judge telling you that you behave in an unfair manner and are deceptive to consumers through your practices…is not something any company should aspire to.

“Instead of 30% going to Apple, now we can figure out how to invest more in our business, build or R&D and other products. We can pass some of the savings on to consumers in the form of discounts.”

Prior to the ruling, Apple made its own updates to the iOS App Store regulations which would allow developers to send out communications about other payment options, but only through email.

Swidler concluded his interview by explaining that this battle with Apple and Google still has a long way to go, referencing numerous actions in the US and around the world.

Watch the full interview here.

Dominic Whitlock

Dominic is the Editor for Global Dating Insights. Originally from Devon, England he achieved a BA in English Language & Linguistics from The University of Reading. He enjoys a variety of sports and has a further passion for film and music.

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