White Label Dating’s Ross Williams Talks Tinder’s Impact On Dating Industry, Monetisation & Acquiring Customers

For the latest episode of GDI Meets, we met up with Venntro Chairman Ross Williams to hear his view on the current state of the dating industry.

With flagship product White Label Dating not powering any mobile dating apps, Williams speaks about the impact that mobile products like Tinder have had on the premium industry over the past few years.

His view is that despite having broadened the sector and enfranchised new social groups, mobile apps have been unable to monetise as well as websites.

As he says: “On our platform, our partners are seeing anything from £100-£175 lifetime value. It’s very difficult to achieve that on dating apps, where people are not willing to pay as much, and when they do pay, you’ve got to be collecting VAT and paying a third to Apple – there’s not much left in the pot.”

Venntro’s view is those who will succeed are those with a portfolio approach of mobile apps to bring people in, supplemented by revenue-generating mobile and desktop websites to achieve depth of revenue and better LTV.

Check out the interview below and watch more video interviews here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

Global Dating Insights is part of the Industry Insights Group. Registered in the UK. Company No: 14395769