White Label Dating Sees 44% Growth In US Casual Conversion


White Label Dating is seeing a big growth in its casual network in the US.

On desktop, conversion increased by 44% in July compared to June, with mobile conversion rates seeing a 25% boost.

This pushed total US casual revenues up by 26%.

The Windsor-based brand said this growth was thanks to its customer engagement programme that is designed to increase partner revenues.

Steve Pammenter, CEO of White Label Dating, said: “Our casual network is performing exceptionally well at the moment.

“Our dedicated CRM team have had a huge positive impact on customer engagement; we regularly send campaigns encouraging members to upload photos – our most recent resulted in a +40% increase in photo submissions, followed by an additional campaign which subsequently increased same day conversion rate by +17%.”

In addition to this US growth, WLD saw revenue from first time subscribers grow by 12% compared to six months ago in the UK, with revenue from Australia also growing by 11% a day.

Speaking about the platform that has helped push this boost, Pammenter said: “Our highly customisable platform, with advanced niching functionality, allows us to provide our partners with low cost traffic and high conversion rates.

“We take care of the software, customer care, payment processing, database and community engagement, allowing our partners to focus solely on driving high quality traffic to their sites.”

And with this growth, WLD is offering all new partners a 100% revenue share for the first three months when they get in touch quoting CASUAL.

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Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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