New data from YouGov looks at the difference between the users of three dating sites – Match.com, Zoosk and eHarmony.
The international market research firm aimed to do this by building a picture of the users of each dating site by recording their responses to a series of unrelated questions.
The first revolved around flirting on social media, asking current and former customers of each dating site whether they agreed with the statement: “I use social media for flirting and dating”.
This is in comparison to 11% of the general public who agreed with the statement.
The UK-based research firm also sought to dig deeper into each dating site’s customer profile by asking questions on experimenting with food, interacting with neighbours and how they spend their leisure time.
“Most importantly, perhaps, users of Zoosk, Match.com, and eHarmony all report higher rates of self-identifying as hopeless romantics.”
Read more here.