At the end of trading yesterday Match Group published its Q4 and full year financial results for 2019.
Total revenue for the quarter was up by 20% year-on-year to $547 million, while Adjusted EBITDA was totalled at $215 million, a growth of 22%.
Annual revenue was also up by 19% compared to the previous year, and finished the 12 month period at $2.1 billion.
The number of subscribers across the entirety of Match Group’s portfolio is almost at the eight figure mark for the first time. Flagship product Tinder is responsible for 5.9 million of the 9.8 million paying users.
While all of the graphs continue to point up, the rate of growth has slowed somewhat and the final results didn’t quite reach the expectations of early estimates. The company’s stock price dropped by 12% in after hours trading immediately following the report’s release.
The accompanying investor presentation included updates about the current standing of some Match Group brands, as well as a hint at future features and marketing campaigns.
It appears as though Tinder will be introducing a ‘Text and Photo Prompts’ feature at some point this quarter. The update is similar to an option already available on Hinge, where users can answer a general question about their personality to help their matches start a conversation.
Hinge has doubled its total number of users in the past year and currently has just under six million members. The aim for 2020 is a deeper focus on monetization strategy, although CEO Justin McLeod has previously said it would never include in-app advertising.
OkCupid confirmed that it will use its proven international expansion strategy to have a greater impact in Turkey and Israel, while also running more of a marketing investment in the UK, Australia, Malaysia and Indonesia.
Match Group’s separation from IAC is expected to be finalised in Q2 of this year.
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