SNAP Interactive Announce Partnership With Match


SNAP Interactive, owner of, have announced a partnership with

The partnership will see an integration of Match’s dating properties into’s Facebook-based service.

It will last for three months when the integration is live and subscriptions have been driven to Match, however Match say the partnership could last longer.

Match’s President Amarnath Thombre said: “ has built a large and diverse user base on Facebook over the last several years, and we believe these integrations can drive value for both parties. 

“Our hope is that this is the beginning of a long-term partnership with SNAP and”

Clifford Lerner, SNAP’s CEO, said: “IAC’s dating properties, including and OKCupid are recognized as some of the strongest brands in the online dating space. 

“We believe that leveraging our social-based feature set to test several integrations with IAC’s dating properties should enhance the experience for users while providing substantial value to as well.”

SNAP were recently ranked 194th on Deloitte’s Fast Technology 500 list, and in October announced their decision to IPO.

We will update you when we find out more details of the partnership.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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