App Annie has published findings on the extent to which Gen Z mobile users differ from those in older generations.
The insights come from the State of Mobile 2019 report, which found worldwide App Store consumer spend topped $100 billion in 2018.
Covering the results, Market Insights Manager Lexi Sydow notes that Gen Z consumers use phones in every aspect of their lives, including banking, shopping and dating.
The demographic engages with their favourite apps more so than previous cohorts. Specifically, the group “spends 20% more time and engages with their most-used apps 30% more often than the rest of the population.”
Young audiences are also fickle, however, and exhibit less brand loyalty than do other groups. Apps that fail to deliver value are unlikely to retain users over the course of a lifetime.
Interestingly, it was older generations who spent more time on mobile games. The difference here was significant – a 75% increase in hours per month compared to Gen Z.
One study cited by App Annie shows that video may be substituting for gaming. The average Gen Z consumer watches a massive 68 videos per day, and 50% say they couldn’t live without YouTube.
Earlier this month, it was revealed that Twitch streamers (mostly broadcasting gaming content) bring in over $85 million per year in revenues.
A note of caution is offered by Sydow: Gen Z consumption habits depart fairly radically from millennial habits, and these younger consumers will make up 40% of consumers by 2020. Businesses in all sectors should pay close attention to the emerging behaviour patterns.
Read more here.