Bauer Media Australia and White Label Dating Collaborate on ‘Lad Mag’ Sites

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Bauer Media Australia is collaborating with White Label Dating on three new dating sites, each tied to media brands owned by the Sydney-based umbrella.

The publications involved are The Picture, a men’s magazine in circulation since 1988, People, a fortnightly men’s magazine, and 100% Home Girls, a magazine focused on amateur glamour photography.

The dating sites will be run on White Label Dating’s Adult network, and will go live towards the end of November.

The partnership comes after the success of Take 5 Dating, a mainstream offering in the Australian market for readers of Bauer-owned Take 5 Magazine.

In September, White Label Dating joined forces with a number of media platforms in the UK to launch other niche dating services.

These included TalkRADIO Singles, Swansea Sound Dating, LMFM Dating and Tower FM Dating. All are brands under Wireless Radio Group, a property of News Corp UK and Ireland Limited.

White Label Dating has also collaborated with a handful of celebrities and influencers this year, launching dating sites such as Holly’s Hookups (with Geordie Shore’s Holly Hagan) and This Is Luv (with stars from The Only Way Is Essex).

Visit the White Label Dating website here.