TikTok Expands TikTok GO Travel Affiliate Program Across the U.S.

TikTok is rolling out an expanded version of its TikTok GO program in the United States, enabling more creators to earn commissions by promoting travel-related businesses directly in their content.

Launched in limited form in August 2025, TikTok GO allows creators to tag accommodations, experiences, and activities in their videos. When users book through these tagged links, creators receive a commission. The program is now more widely available and includes integrations with major travel platforms including Booking.com, Expedia, Viator, GetYourGuide, Tiqets, and Trip.com.

Creators access the tool through the Monetization section of their accounts. They can browse participating businesses, tag relevant locations or services, and publish posts that include direct booking options. Each post clearly discloses that the creator earns a commission.

TikTok describes the feature as a way to connect users’ travel discovery with immediate booking opportunities, noting that many people come to the app seeking ideas for their next trip. The company says content appears in videos, search results, and location pages.

For creators, TikTok GO adds another revenue stream to existing monetization options. For travel brands, it offers a way to reach TikTok’s young, engaged audience through authentic video content rather than traditional advertising. Recent data from Adobe shows that nearly half of U.S. consumers now use TikTok as part of their discovery process when researching products and services.