Tinder Taps into Breakup Recovery with ExCycle Fashion Initiative

Tinder has expanded its focus beyond dating to address another major stage in users’ romantic lives: breakups. In its latest initiative, ExCycle, the dating app has partnered with fashion upcycler Sami Miró to help users process heartbreak by transforming clothing tied to former relationships into reimagined fashion pieces.

The initiative officially launched with a pop-up event in New York City on March 22, where stylists at Tumbao worked with attendees to rework garments once associated with exes — from hoodies with personal memories to shirts worn during emotional farewells. The program aims to offer a sense of closure through creativity and self-expression, signaling a shift in how dating apps can support users through all emotional phases of dating, not just the highs.

“Rather than hold onto all these feelings, it’s nice to turn it into something beautiful — to make something new,” one participant said. Miró echoed the sentiment, describing the process as “very fulfilling” and an opportunity to transform emotional baggage into empowering fashion.

ExCycle builds on Tinder’s previous breakup-focused campaign, Ink Twice, which offered users cover-ups for tattoos dedicated to former partners. It also reflects a broader trend in the industry: dating platforms addressing emotional well-being more holistically. OkCupid’s recent mental health-focused partnerships and Bumble’s ‘snooze mode’ also highlight this shift.

Research shows this approach is increasingly important. According to Pew, nearly half of online daters report negative experiences, and apps like Tinder are seeking ways to turn those lows into opportunities for growth and reconnection. ExCycle may serve as both a therapeutic outlet and a bridge for users considering a return to dating.

In Tinder’s words, the message is simple: “Leave the past behind.”