Tinder to Add Sexual Orientation to Profiles

As Pride Month begins,Tinder has announced that singles will soon be able to list their sexual orientation on their profile.

The update comes as part of a collaboration with GLAAD, a non-governmental organisation seeking to provoke dialogue around LGBTQ acceptance. It will be rolled out this month in major Anglophone markets, specifically the US, UK, Canada, Ireland, Australia and New Zealand.

Users can choose up to three options for their orientation, with categories including “Queer”, “Straight” and “Bisexual”.

CEO Elie Seidman said: “We want all of our users to feel empowered expressing who they are while connecting with new people – and we’re always working to make that easier for our users on Tinder.

“Dating apps are invaluable platforms for connecting the LGBTQ+ community, and we’re beyond proud to continue our efforts, in partnership with GLAAD, to improve the community’s experience on Tinder.”

The product update comes shortly after the news that premium subscribers will soon be able to purchase ‘Super Boosts’.

Tinder’s original Boost feature provides 10x profile visibility, and can be purchased à la carte with a basic account. Super Boost offers a 100x bump in exposure, meanwhile, and capitalises on users who have already shown a propensity to pay for dating services.

The new addition also sweetens the deal for users who are yet to convert, adding ‘unlockable’ purchase options.

Read more here.

Scott Harvey

Scott is the Editor of Global Dating Insights. Raised in Dorset, he holds a BA from The University of Nottingham and an MSc from Lund University School of Economics and Management. Previously he has written about politics, economics and technology for various online publications.

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