Viral UK Startup Toffee Searches For New CEO

Toffee, the startup dating app for privately educated singles, is currently looking for a new CEO to take over from founder Lydia Davis.

Although Davis is not stepping away from the company entirely, she is expecting her first child in February 2020 and would like someone to take over the main day-to-day responsibilities.

Furthermore, after successful launches in the UK and Australia, Toffee is eyeing an ambitious international expansion over the next few months. All of the extra work and travel is not something that the current CEO believes she can fully commit to, as she enters the early stages of motherhood.

Davis exclusively told GDI: “There is such significant business potential here that, with my first baby due soon, the likely travel, TV interviews and multiple overseas launches don’t quite fit in with how I want to kick off being a mum. 

“I would like to offer up a fantastic opportunity to a new leader who can give it 100% and continue to drive value for all our shareholders.”

Toffee now requires a determined leader, who is ideally privately-educated in order to have a deep understanding of the userbase, who can take the brand globally to the next level. Other desired qualities include being resilient, pragmatic and having an excellent sense of humour.

There is also an opportunity for the incoming CEO to acquire some of Davis’ equity and become a part-owner themselves.

She continued: “I own the majority of the business and would be prepared to sell some equity to enable a CEO buy-in. It’s appropriate that such a crucial person for our expansion holds a stake.”

Any interested parties are encouraged to email directly to, to either apply or find out more details.

Davis appeared on the first episode of The GDI Podcast where she discussed more details about Toffee’s future expansion plans.

Visit the Toffee website here.