Wired.com have sifted through data from Match.com and OkCupid to compile a guide for creating “the best” online dating profile.
Wired analysed the 1,000 most commonly used words by men and women, finding the most popular movies, TV shows and music, plus looking at what features users think are most attractive, in relation to what attracts others.
They found that profiles of people who counted Homeland and Radiohead in their interests, and did activities like yoga and surfing, were most popular.
Wired also looked at the 400 most popular profiles across 10 US cities, to find out what elements made these profiles attractive.
“If you’re a gay man, pose outdoors–48 percent of the profile pics of the most popular gay men on OkCupid were snapped outside.
“Selfies are acceptable for women (45 percent of top-ranking straight women used them, as did 4 percent of lesbians), but not so much for men.
“Mentioning cats is fine, but mention “my cats” and you’re a weirdo.”
The data was provided to Wired by Christian Rudder, co-founder and president of OkCupid and Jim Talbott, director of consumer insights at Match.com.
See the full report here.