Bumble’s International Brand Director Talks London Pop-Up In New Video

Bumble Hive

In London last week, dating app Bumble ran its second pop-up space of the year.

The event, called The Hive: London, was a two-day networking and “brand experience” with a series of live panels, wellness classes and workshops to coincide with the recent launch of Bumble Bizz.

And now, Bumble’s International Brand Director Louise Troen, who hosted the mindfulness talk GDI attended, has spoken about the idea behind The Hive: London with CampaignLive for a new video.

The event was in celebration of the launch of BumbleBizz, the company’s new networking product.

The networking tool is designed to help Bumble users make business contacts, letting users create profiles that detail their job history, skills and any opportunities they might be looking for.

BumbleBizz will let users create a networking profile to “look for work, find a business partner, or hire new talent”, but as with the dating product, only women can initiate contact.

With the October release in the US, Canada, UK, France and Germany, Bumble’s dating product was rebranded to Bumble Honey.

Watch Louise Troen speak about its London pop-up below and check out GDI’s roundup and picture of the event here.