In a recent article, JCrush co-founder and CEO Sonya Kreizman reveals why she is now turning to matchmaking.
Despite the successes of JCrush, a swipe-based dating app for singletons in the Jewish community, Kreizman notes in a recent article on Forward that she is now turning her attentions to matchmaking.
Although dating apps can offer a large pool of potential matches, Kreizman says people often tell her that finding someone who is right for them online can be really difficult.
And so, Kreizman is turning her attentions to offline matchmaking in the hopes of adding a more “personal touch” to dating.
Kreizman said: “When you are ready for a meaningful relationship, going the matchmaker route is more beneficial than mindlessly swiping right.”
She adds: “There seems to be a need for a more personal touch when it comes to dating and introducing compatible singles to one another.
“I see a real need in the community to help Jewish singles meet, so here I go as the new matchmaker in town.
“I decided to take on this exciting challenge and will hopefully be as successful in helping singles find love offline as I am on JCrush.”
To read Kreizman’s full article please click here.