Marketing

Match.com Campaign Supports LGBT Ahead Of Supreme Court Ruling

lovecantwait

Match.com has been showing its support for the LGBT community this month, by launching their #LoveCantWait campaign for Pride Month and the ruling on marriage equality.

Throughout June, the IAC-owned site have been offering singles one month free subscriptions, so people will join them in celebrating Pride Month.

Match expect that they are responsible for around 750,000-plus LGBT relationships.

Match have also added a marriage equality community badge to the website, that users can add to their profiles to show their support and unify them with other daters.

The site is encouraging users to upload the badge to their profiles and share the #LoveCantWait video on social media to raise awareness of the campaign.

The company has joined the rest of the LGBT community in the anxious wait for the Supreme Court ruling, that could make same-sex marriage legal across America.

Match.com also created a promotional video, showing the stories of a number of gay and straight, married and engaged couples who have found love through the site.

Read more about the campaign here

https://www.youtube.com/watch?v=2BJYWVMH3jo&feature=youtu.be

Danielle White

Danielle is a Junior Reporter at Global Dating Insights. Originally from Reading, she has studied Multimedia Journalism at Bournemouth University and has a passion for writing and reporting. She enjoys travelling and likes to spend her free time socialising with friends and attending music events.

Global Dating Insights is part of the Industry Insights Group. Registered in the UK. Company No: 14395769