Momo Reaches 150m Users, Adds Rating Feature
Chinese flirting app Momo has reached 150m registered users and 52m active monthly users.
The messaging app, nicknamed the “magical tool to getting laid”, announced they had surpassed 100m users in February, meaning they have gained 10m users every month.
And with their newest update, version 5.0, the location-based social messaging app has introduced a new ranking system for users.
Users rate one another on a five star, and six tier basis.
How high a user’s rating is determines which premium features they can use – an interesting feature that aims to boost engagement, and reward civil users.
Earlier in the year, a Wall Street Journal report said the maker of the flirting app, Beijing Momo Technology Co, were planning a US IPO, apparently working with Morgan Stanley and Credit Suisse for a proposed listing later this year.
In August 2013, the app received $40m in Series B funding, a large portion of which was from Alibaba, who are planning their own IPO.
Momo was valued at $2bn in a private fundraising, according to people close to the deal.
The Chinese app closed their English-speaking version on 1st July, but they said they were “working on a brand new product featuring our exciting learnings along the way”.
The messaging app has also created interest-based user groups, and has seen 3.6m groups created so far.
Momo monetises through in-app purchases, memberships and advertising.
