eHarmony Australia has just released its latest advert in its “Better Matches, Better Dates” campaign, depicting the disastrous outcomes of mismatched dates.
The couple’s date takes place at a gym, where a seemingly unfit man attempts to keep up with his sporty counterpart, as she makes him endure a number of exercises on different gym equipment.
A voiceover says: “Other sites match you on a picture and a paragraph, eHarmony’s questionnaires dig deeper and makes finding a better match a lot easier.”
eHarmony’s senior marketing manager, Lynsey Tomkinson said: “This latest campaign captures the funny side of being mismatched on a date, while giving singles an alternative that really works.
“eHarmony matches users on compatible values, ambitions and personalities, which results in better dates.”
The ad follows the site’s recent TV ad, which showed a young woman who felt as though she was going on the same first date again and again.
Watch the full new advert below: