Chinese Flirt App Files for $300m IPO


The Chinese messaging and flirt app Momo has filed for a US IPO.

The company filed with the SEC on Friday, looking to raise up to $300m in an initial public offering.

Momo is a location-based messaging and social platform which has 180.3m registered users, 60.2m active monthly users and 25.5m daily users, according to their filing.

The app monetises through a combination of premium subscriptions and selling things like stickers, games and emoticons.

Since they started monetising in July 2013, their revenues have quadrupled to $13.9m in the first half of 2014.

They generated 63% of this revenue from premium subscriptions.

Momo also recently introduced location-based advertising – and in their filing spoke about the marketing potential for location apps like Momo in China.

According to Analysys, mobile marketing in China is expected to grow 69.5% to be worth $18.3bn by 2017.

The messaging app is also backed by Jack Ma’s Alibaba.

Momo is also planning on relaunching an English-speaking version of the app, after shutting their original product down in July.

Read the filing here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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