Tinder Has Twitter Meltdown Over Critical Vanity Fair Article


Tinder has thrown a Twitter tantrum over a Vanity Fair article all about today’s hookup app generation, mobile dating apps and the “dating apocalypse”.

Written by journalist and author Nancy Jo Sales, who wrote The Bling Ring, the article was published last week on Vanity Fair.

Titled “Tinder and the Dawn of the “Dating Apocalypse””, Sales gives a glimpse into today’s hookup app generation, told through the eyes of young men and women who recount their often shocking experiences in the modern dating landscape.

The article really focuses on how today’s daters are using apps like Tinder, the kind of throwaway hookup behaviour both sexes are accustomed to, and how dating apps could be changing their attitudes towards sex, love and relationships.

Here are some sample excerpts:

“With these dating apps, he says, “you’re always sort of prowling. You could talk to two or three girls at a bar and pick the best one, or you can swipe a couple hundred people a day–the sample size is so much larger. It’s setting up two or three Tinder dates a week and, chances are, sleeping with all of them, so you could rack up 100 girls you’ve slept with in a year.””

“But others lament the way the extreme casualness of sex in the age of Tinder leaves many women feeling de-valued.”

“So where is this all going to go? What happens after you’ve come of age in the age of Tinder? Will people ever be satisfied with a sexual or even emotional commitment to one person? And does that matter? Can men and women ever find true intimacy in a world where communication is mediated by screens; or trust, when they know their partner has an array of other, easily accessible options?”

Although the article was posted last Tuesday, Tinder only embarked on the 30-tweet rant yesterday, after journalist Nancy Jo Sales posted a link to an article which said 30% of Tinder users are married.

Tinder repeated their position that this survey was “preposterous”, which sparked a flood of tweets explaining why Tinder is so much more than just a hookup app, helping singles across the world create meaningful connections, relationships and friendships.

Tinder has insisted for years that the app is about more than just hookups, and this Twitter storm almost feels like that particular pot boiling over after simmering for a long time.

And the company has subsequently stood by the rant, which has received national press and lots of attention on Twitter, with an official statement.

Check out the full rant below, and read the Vanity Fair article here.

Here are a few reactions to the Tinder rant: