A few weeks ago Tinder released their subscription service, which amongst other things, gave users the ability to undo a swipe.
Tinder charged for this service – $9.99 for users under 30, and $19.99 for those over.
And now Tinder rival Bumble, built by a number of former employees, has released its own take on the undo button.
Called Backtrack, the feature is free for users of Bumble.
According to TechCrunch, users get three free undos, which replenish after three hours.
To immediately refill all three backtracks, singles have the option to post about Bumble on Facebook, Twitter or Instagram – but can only do this once a day.
While this is an interesting take on the feature, the three hour time limit does seem fairly short – considering most people use dating apps in short bursts throughout the day, and are likely to need three backtracks every three hours.
Last month, Bumble launched one-on-one photo sharing, which lets singles send pictures directly to one another.
In order to stop unsolicited photos, each picture comes with a watermarked stamp of your name and picture, and when a photo is sent, the image is immediately blurred until the recipient holds down on the photo.
Bumble works in a very similar way to Tinder, but women have to initiate conversation, and have a 24hr time limit to do so.
It has been created by a team of former Tinder employees, including Whitney Wolfe – who launched a sexual harassment suit against the IAC-owned app – Chris Gulczynski and Sarah Mick.
The app has also been invested in by Badoo founder Andrey Andreev, who persuaded Wolfe to get back into the space, with a female-focused Tinder competitor.
Download the app here.