Apple Pay was launched on Monday, letting people with the new iPhones and iPads pay in select stores and compatible apps using Touch ID.
One of these apps is Uber, who this week revealed how their integration with Apple Pay works.
It offers an intriguing look at the possibilities of Apple Pay, and how it can be used to facilitate one-touch, frictionless mobile payments.
This is how it works: if you are a new Uber user, when you open the app, you can sign up and add a credit card with a single tap.
Uber’s new feature lets you open the app, click Ride Now, choose your pickup location and destination, and confirm payment using your Touch ID.
To do this, you have to have a credit card added to your iPhone, which are stored in your passbook, and can be loaded by taking a photo of your card.
Once these credit cards are added, they can be used in stores or with compatible apps.
The apps you can currently use Apple Pay with include Fancy, Groupon, Hotel Tonight, Lyft, Open Table, Staples and Target.
Obviously this kind of one-touch sign up and payment is hugely attractive to all apps, not just dating, as a way of cutting down the barriers for consumers to use, and pay, on their phones.
Apple are planning to launch with more apps by the end of the year.