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Cupid Partner With Event Planning App Poynt

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Cupid have partnered with mobile search company Sprylogics to allow their users to plan and book events in-app.

Edinburgh-based Cupid will be integrating their mobile app with Sprylogics’s Poynt-Enabled SDK feature.

This allows users to find, discuss and book activities in their local area, all within the app.

Marvin Igelman, CEO of Sprylogics, said: “We’re delighted to partner with Cupid, a leader in the online dating market.

“Online dating, like other segments, where planning and coordinating between users is done via our search and share functionality; or where monetization of local search is a priority, is a perfect fit for our Poynt-Enabled SDK. 

“Our technology facilitates these capabilities without leaving the app.”

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Sprylogics bought the Calgary-based app Poynt in August 2013, for around $2.5m.

Poynt has also been made available for Kindle Fire tablets.

Read more about Poynt and Sprylogics here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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