Tinder Sees 50% Brazil Increase Over World Cup


There has been a 50% increase of Tinder use in Brazil during the World Cup.

Brazil is Tinder’s third largest user base, after the US and the UK.

Rosette Pambakian, Tinder Spokesperson, told Quartz:

“The average user spends more than one hour a day on Tinder, approximately 77 minutes, and that number is up by nearly 50 per cent in Brazil since the start of the World Cup.”

Grindr, a dating app for gay and bisexual men, has also seen a 31% increase in activity.

This happened earlier this year at the Winter Olympic Games in Sochi, where Tinder saw a big increase in users, with athletes and TV interns saying use of the app was rife at the games.

The Gold-medal winning snowboarder Jamie Anderson told said:

“There was a point where I had to be like OK, this is way too distracting. I deleted my account to focus on the Olympics.”

Around 3.7m people will visit Brazil in the coming weeks, so Tinder could see more action.