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There has been a 50% increase of Tinder use in Brazil during the World Cup.
Brazil is Tinder’s third largest user base, after the US and the UK.
Rosette Pambakian, Tinder Spokesperson, told Quartz:
“The average user spends more than one hour a day on Tinder, approximately 77 minutes, and that number is up by nearly 50 per cent in Brazil since the start of the World Cup.”
Grindr, a dating app for gay and bisexual men, has also seen a 31% increase in activity.
This happened earlier this year at the Winter Olympic Games in Sochi, where Tinder saw a big increase in users, with athletes and TV interns saying use of the app was rife at the games.
The Gold-medal winning snowboarder Jamie Anderson told said:
“There was a point where I had to be like OK, this is way too distracting. I deleted my account to focus on the Olympics.”
Around 3.7m people will visit Brazil in the coming weeks, so Tinder could see more action.