The prevalence of adblocking technology continues to grow, global usage rising by 30% in 2016.
Over 615m devices now use some form of adblocking software, with around 11% of the global internet population blocking ads on the web.
These are just some of the findings from PageFair’s new 2017 Adblock Report, which presents a combined picture of desktop and mobile adblock usage around the world.
The anti-adblocking authority says mobile adblock is currently growing “explosively” in Asia, and is set to spread to North America and Europe.
Indeed, over 90% of all adblocking on mobile devices comes from the Asia-Pacific region, according to PageFair.
Speaking about the trend, the CEO of PageFair Sean Blanchfield told the New York Times: “There’s been a massive surge of mobile ad-blockers in these countries that no one anticipated. In the West, I expect the same trend to blindside us in the very near future.”
Over 2016, usage of mobile adblock grew by 108m, hitting 380m devices, whereas desktop usage grew by 34m to 236m.
Check out the full report here.