App Store Boasts Double the Revenue of Play Store in Early 2018
A new report from Sensor Tower has shown that Apple’s App Store has generated almost double the amount of revenue of the Google Play Store in the first half of 2018.
This is despite Google Play having 36 billion downloads and the App Store having just 15 billion.
The App Store grossed $22.6 billion worldwide since the start of the year, compared to $11.8 billion from its Google competitors.
This is a trend that has continued over from the first six months of 2017, when the App Store and the Play Store brought in $17.8 billion and $9.1 billion, respectively.
TechCrunch speculated that there may be a couple of reasons as to why less money is historically being spent in the Play Store. It suggested: “There are other Android app stores consumers can shop. In addition, Google Play is not available in China, but Apple’s App Store is.”
Overall spending is also up this year; the cumulative total of the stores is $34.4 billion, compared to $26.9 billion in 2017.
This is largely down to the rise of subscription-based apps, such as Netflix and Spotify.
App Annie reported that Tinder is #5 in the list of all time top apps for spend, and their premium features will continue to bring a large contribution towards the increase in revenue.
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