Emojis in Marketing Messages Increases Engagement, Says Leanplum Report

Leanplum has confirmed that using emojis in emails and push notifications, significantly influences user engagement. This is following the conclusion of a year-long mobile marketing trends study, titled: “Unlocking Engagement & Growth With Emojis”.

300 million emails and push notifications, between June 1st 2017 and June 1st 2018, were analysed.

The main conclusions suggested that emoji usage was on the rise, and push notifications with emojis were opened a considerable amount more than those that didn’t.

Specialising in engagement in the mobile market, Leanplum’s new report follows on from a similar study that was conducted last year.

The findings were:

• The average number of emojis used per message, and the percentage of messages including emojis, both doubled in the past year.
• Emails with emojis were opened 66% more than those without.
• Push notifications with emojis led to 254% more app opens. This is three times higher than the report from last year.
• Apps that used emojis experienced 26% fewer uninstalls.

Joyce Solano, the SVP of Global Marketing at Leanplum, said: “Emojis continue to be an impactful marketing tool for driving mobile growth.

“Emojis convey emotion and personality from brands, which help marketers deliver in-the-moment engagement and build long-lasting user retention.”

App Annie also reported that emojis boosted interaction with push notifications by 85%, back in 2016.

Get the full report here.