Archer Adds ‘Looking for Modes’ To Drive Users Into Dates
Archer, the face-forward dating app built for gay and queer men, has launched a major redesign that allows users to clarify their dating intentions with a feature called Looking For Modes. The update – branded to spotlight Hookup, Date, or Friends intentions each time a user opens the app – aims to foster more intentional, authentic connections in the gay dating landscape.
The feature and updated interface stem from findings in Archer’s newly released annual trends report, “The Naked Truth,” which surveyed over 550 users. The findings challenge long-standing stereotypes about gay dating by revealing that many men in the Archer community are seeking more than casual encounters.
