Feeld Partners with Kesha on Sex-Positive ‘Freedomme’

Feeld has partnered with pop artist Kesha to launch Freedomme, a movement encouraging radical self-expression and unfiltered pursuit of pleasure – all timed to coincide with her “T!ts Out” summer tour. Freedomme isn’t positioned as a conventional marketing campaign, but rather a broader cultural initiative inviting participants – whether Feeld users or Kesha fans – to embrace their most liberated selves, to “live their tits out” by celebrating individuality.

The partnership aligns with Kesha’s longstanding advocacy for LGBTQ+ and sexual inclusivity. At SXSW earlier this year, she emphasized authenticity over perfection. “Sexuality should not be something that’s shrouded in shame. I am a really big proponent of just be who you are and give yourself the permission to be proud and authentic in that”.

As part of Freedomme, Feeld will share specially curated content – ranging from essays and insights to live event updates – designed to help users explore everything from dressing boldly to forging unapologetic connections. Naturally, many will tie into Kesha’s tour in one way or another, using her music as part of the push for users to let themselves feel liberated.

This is hardly the first time Feeld has partnered with a creator like this, nor the first time the platform has pushed a sex-positive event. In fact, Feeld and Kesha previously partnered back in March when she spoke at Feeld’s “Fighting Loneliness in Our Digital World” panel. Feeld’s famously user-focused, kink-accepting and sex-positive approach to dating – something that hasn’t died out even after a massive influx of vanilla users – makes this kind of partnership a very appropriate one.