Badoo has appointed Dominic Gallello as its new Chief Marketing Officer, a position that has been vacant since Gaston Tourn stepped down at the end of September.
He joins the online dating giant after spending just under three years at Airtime, a startup social app which lets friends watch videos and listen to music together. He has also previously worked in strategy for Spotify, Naked Communications and West.
Speaking to Global Dating Insights, Gallello said: “Throughout my career I’ve sought opportunities to accelerate cultural change through creativity and technology.
“As one of the biggest dating brands in the world, Badoo holds unique insight into how people meet, connect, and date across cultures and geographies.
“The maturity of online dating and the scale of Badoo offers a unique opportunity to not only meaningfully impact people’s lives, but introduce a new narrative of diversity and inclusivity to the industry. It’s an exciting opportunity.”
Badoo recently surpassed the 400 million users milestone, an achievement that saw Head of Growth Marketing Ira Krachanovskaya recognised in this year’s GDI Power Book.
Looking forward, Gallello wants to “re-introduce Badoo to the world with a clear and purposeful narrative”.
He continued: “Badoo enables people from all backgrounds to embrace who they are and build meaningful connections with others, and I hope to continue our deep partnership with our community to reaffirm our values and illuminate these very human stories around the world.
“There’s a lot of work to be done and we’re only just get started”.
Visit the Badoo website here.