Badoo has become the latest dating app to launch its own podcast after the first episode of ‘The Truth Flirts’ was released on all major platforms yesterday.
Presented by pop singer Mel B, the new show will cover all aspects of 21st century dating, including polygamy, parenthood and who pays the bill at the end of a first date.
The podcast aims to promote honesty in modern relationships, which is in-line with Badoo’s ‘Date Honestly’ identity refresh that was announced on GDI at the beginning of June.
Mel B said to Rolling Out: “Being honest is probably one of the things I’m best known for, so I jumped at the chance to work with a brand like Badoo. As a single woman who loves a chat, I couldn’t resist the opportunity to discuss all things love and dating with the amazing panelists on the podcast.
“I hope the series encourages fellow singletons out there to be upfront online and embrace the things that make you, you, when meeting new partners.”
Throughout the eight-episode series, she will be joined by reality TV stars, models and influencers to talk about their dating experiences. The first instalment features former Love Island contestant Wes Nelson and women’s lifestyle journalist Rebecca Reid as guests.
The Spice Girl told The Independent that she is happily single and not on any dating apps, but wanted to present because she is “kind of nosy” about people’s dating lives.
Bumble and Hinge are two other dating apps working on their own podcasts. Match.com also ran a promotion advertising a fake podcast that featured Rebel Wilson giving out dating advice.
Badoo is continuing to expand its original content portfolio, which now includes ‘Badoo Dating SOS’, an online show that sends single users on blind dates.
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