Female-focused dating app Bumble is giving an incredible $50,000 to Planned Parenthood, after recent fundraising efforts.
Last week, the dating company pledged to donate $0.10 to Planned Parenthood every time a match was made on its friend-finding feature BumbleBFF.
Over the course of the twelve hour campaign, 438,790 connections were made – translating to a huge $43,879, which the company generously rounded up to $50,000.
Bumble announced its fundraising plans in a push notification sent to users, which read: “With every match on BumbleBFF today, we’ll donate 10 cents to Planned Parenthood. Support your #GirlGang”.
This isn’t the first time Bumble has raised funds for Planned Parenthood.
In October last year, the dating company posted an image on Instagram that said: “For every like this post gets, Bumble will donate a dollar to Planned Parenthood.”
Overall, the post received over 28,000 likes – it now has over 97,000 – and raised $28,747 for the organisation.
The dating company, which requires women to make the first move, decided to branch out into friend-finding in March last year, introducing its BumbleBFF tool.
To use the feature, singles simply switch their search settings to “BFF” and swipe through potential social connections, matching with them if both parties mutually swipe right.
Once matched, users have 24 hours to start a conversation, with BFF connections appearing in Bumble’s match section in a different colour to their dating matches.
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