New data from Thinknum has highlighted the viral success of the female-first dating app Bumble.
Whitney Wolfe Herd’s brand has grown its Twitter following from 9,100 to 28,800 in two years, gaining traction at a rate that far exceeds that of competitor Hinge. Over the same time period, the Match Group acquisition’s follower count rose from 3,300 to 8,500.
Bumble’s Twitter presence sees it touch on issues ranging from forest fires to esports, and engage with users who reach out through public replies.
The number of App Store ratings Bumble boasts has also increased rapidly. Since crossing the 100,000 mark in January 2018, the platform has accrued a further 640,000 reviews.
LinkedIn data shows the team expanding from 250 in autumn 2017 to over 900 in May 2019. The figure has fallen slightly over the summer to 798 at the time of writing. Recent estimates put the headcount in Bumble’s Austin base at around 100, though, so it’s not clear whether this is an accurate reflection of the size of the company’s workforce.
Earlier this month, the app was named as one of the hottest US startups to work for in a ranking published by LinkedIn.
The accolade comes as the company continues to actively solicit applications for its first ever Chief Marketing Officer position.
The ideal candidate has a “passion for the Bumble brand vision and values, including empowerment of women in all aspects of love, life and business.”
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