Niche dating site provider Cupid Media has witnessed a huge increase in both its conversion rates and overall revenue, the company has revealed.
The Australian brand has just released the results of its partnership with Marin Software, a cross-channel marketing platform that provides businesses with a range of technology tools designed to improve performance.
Using Marin’s bidding algorithm, a tool that isolates & acquires valuable media buys, Cupid Media was able to drive 78% more free sign-ups, which contributed 23% more revenue than its average free sign-up.
In addition to these favourable increases, Cupid Media also achieved a 28% decrease in average cost-per-conversion, meaning that Marin’s bidding algorithm delivered more net revenue on a reduced cost basis.
Speaking about its partnership with Marin, Cupid Media’s Marketing Manager, Jason Johnson said: “The marketing team at Cupid Media works in all disciplines – search, social, display.
“This lends itself well to working with fewer vendors across channels, preferably in one integrated platform. We found this with Marin Software.”
He added: “What’s impressed me about Marin’s client service team is that they are knowledgeable across all channels (search, social and display).
“We often work with vendors where they are usually only experts in one particular area.
“Marin also delivers insights and recommendations that go beyond a typical SaaS partner which shows they have our best interest at heart.”
Find out more about the Cupid Media partnership here.