Diesel To Advertise Spring Collection On Tinder & Grindr

Diesel Asian model Tinder swipe

Fashion brand Diesel will appear on popular dating apps Tinder and Grindr to promote its upcoming SS16 clothing collection.

The Italian clothing company will run a number of quirky video adverts on the platforms, in an effort to establish itself as a modern, appealing brand to the younger audiences typically found on these apps.

As part of the campaign, Diesel will also run ads on adult sites Pornhub and YouPorn.

This is not the first time Diesel have used Tinder as part of its advertising strategy.

Last September, Tinder launched its first fashion advertorial, promoting the brand’s “Decoded by Diesel” fall/winter 2015 collection.

The campaign was formed of a series of 15-second video adverts created exclusively for the app.

Diesel’s artistic director, Nicola Formichetti, told i-D: “For us, we’re a sexy brand.

“To support the launch of our underwear line, we’re going to be the first brand to ever advertise on Grindr and we’re the first fashion brand to be working with Pornhub too.”

This ad campaign will be the first of its kind on gay dating app Grindr, which recently agreed to a major investment from Chinese gaming firm Beijing Kunlun Tech.

The game developer company announced that it will acquire 60% of the Los Angeles-based app for a sum of $93m.

Watch one of Diesel’s new video campaigns below: