Valentine’s Day marks the busiest day of a very hectic period for the online dating industry, as brands try to stand out from the competition and attract singles to their services with clever marketing strategies, offers and discounts.
This year, London dating app Double – which recently received $75,000 of funding on Dragons’ Den – is teaming up with London’s Seven Dials to give its users the chance to win a “dream date” on Valentine’s Day.
The competition will see 14 double dating pairs win a dining experience in locations around Seven Dials – a junction near Covent Garden full of shops, cafes and restaurants – ranging from dinner at pizza restaurant Homeslice to brunch at Peter Gordon’s award-winning fusion restaurant Kopapa.
Other participating venues include the authentic Italian restaurant VICO, traditional Portuguese diner Canela and Japanese spot Flesh & Bun.
Double is a new double dating app designed to make dating less awkward by letting singles partner up with a friend for double dates.
Its founders, Gary MacDonough, Loren Gould and Ben Greenock, recently enjoyed a very successful pitch on Dragons’ Den, accepting Nick Jenkins’ offer of £75,000 for a 15% stake in the business.
Global Dating Insights recently sat down with the founders of Double for the latest instalment of our video interview series, so keep an eye out for that in the coming weeks.
Last year, the trio also spoke at the GDI Innovation Conference, giving a fascinating rundown of 20 growth hacks for your mobile dating app.