EliteSingles Pushes Global Rebrand With Launch Of Revamped Australian Site


EliteSingles, an online dating service for professionals, has continued the global expansion of its recent rebrand, launching the new design on its Australian site.

Last week, the company unveiled the revamped version of its Australian platform, notably debuting its new company logo – which it has rolled out globally over the past two months.

The platform becomes the latest site to take on the new design, which began back in March in the UK, followed by the United States and France on the 12th May.

The rebrand has now also been carried out on the company’s sites for users in Ireland, New Zealand, Canada and South Africa.

According to the company, the decision to rebrand comes after two years of solid growth at a rate of 25-30% each year, with it seeing 215,000 new member sign ups each month across its English‐speaking platforms.

Breaking this down further, EliteSingles says it now receives 100,000 monthly sign-ups in the US, 40,000 in the UK and 20,000 in Australia.

In addition to the changes in design, the update also includes “significant improvements” to both its website and mobile app, with a particular focus on enhancing its Wildcard feature – which EliteSingles says will enable users to enjoy more potential matches every day.

Speaking about the rebrand, CEO of EliteSingles Jeronimo Folgueira said: “As our business rapidly grows, we want our brand to better reflect our positioning and to stick with our target audience.

“By adopting a more modern, friendlier, green logo we hope to increase our appeal among our core demographic of university-educated professionals as well as emphasise our commitment to delivering the best premium online-dating experience on the market.

“Together with the redesign of our mobile app, we want our new more-recognisable brand aesthetic to embody the combination of assurance and excitement our users feel when they join EliteSingles.”

Earlier this month, Folgueira spoke at our very first European conference in Amsterdam, sparking an interesting discussion about the impact of the casual boom in online dating, and how it affects premium and “serious” dating services, which you can read more about here.

Check out the redesigned site here.