Facebook’s Ongoing Battle With Fake News and Spam

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The ever-growing social media platform has made an announcement earlier last week that it is set to tweak its News Feed in an upgrade towards relegating accounts and spammers sharing fake news on their site.

Adam Mosseri, Facebook’s Vice President, published on to their news feed a blog post claiming that an update would help reduce spam and low quality links and it is looking to promote content that informs its 2 billion-plus account holders. It is extremely important for Facebook to share and inform their users of correct and reliable sources and information.



Mosseri’s blog post stated: “As a result, we want to reduce the influence of these spammers and deprioritize the links they share more frequently than regular shares.”

The blog post continued to read on ““Of course, this is only one signal among many others that may affect the ranking prioritization of this type of post. This update will only apply to links, such as an individual article, not to domains, Pages, videos, photos, check-ins or status updates.”

Since early last week, Facebook has announced that they have hit the 2 billion registered monthly user mark. This puts the pressure on the highly popular social media network to make sure strategic and dynamic solutions are underway to ensure that their users are not disappointed on their site with spam and false information.

The post goes on to explain and assure that the update will not significantly alter their use of the social network as their distribution channel, as a lot of users do use the feed for their daily news updates. But he did also add that publishers “should keep in mind these basic guideposts to reach their audience on Facebook”.

Also, adding to this – Facebook have then announced earlier last week that it has released a new household targeting tool, as well as creative updated to dynamic ads too.

The updates mean that marketers can create a new household audience that includes additional people who live in the same household from people in the original seed audience. This is to tap into their household-level insights on shopper behaviour, as well as measure the effectiveness with these audiences.

According to Facebook: “the seed can be a custom audience or a saved audience defined by Facebook’s native targeting (eg. age, gender, interest, etc).”

In addition to this, the update also offer “new creative opportunities for dynamic ads” which can allow the advertisers to inform their customers about their products, as they can now apply specific production information and to ensure their customers are also receiving the correct information too.