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Feeld Sees Doubled £39.5 Million Turnover Through Unique Niche

Feeld, the dating app catering to non-traditional relationship structures, has experienced remarkable growth, nearly doubling its turnover to £39.5 million. Originating from an industrial estate in Carlisle, Cumbria, this UK-based platform has made significant strides in global markets, driven by increasing interest in non-monogamous, queer, and alternative relationships.

Founded by Dimo Trifonov and Ana Kirova, Feeld aims to redefine the experience of sexuality and relationships. The app’s focus on polyamory, open relationships, and kink has positioned it uniquely in the dating app landscape. With its recent financial disclosures revealing a rise in profits from £2.4 million to £5.5 million, the app’s success underscores a growing market for alternative relationship apps.

The platform’s global appeal is evident, with £33 million of its turnover coming from international markets. Feeld’s revenue model includes a free basic service, with premium features available through subscription, contributing significantly to its income. This expansion aligns with broader trends in the dating industry, where niche platforms are increasingly attracting dedicated user bases.

The company’s growth trajectory was further fueled by a strategic rebranding and technology upgrade led by Kirova, who assumed the role of CEO in December 2023. This rebranding, coupled with enhancements in app functionality, reflects Feeld’s commitment to staying at the forefront of user experience. Feeld’s rise also highlights a shift in ownership structure, with Kirova acquiring nearly 24% of the company’s shares in early 2024.

For businesses in the dating app industry, Feeld’s success could illustrate the sheer amount of growth that’s possible in the right niches. Feeld’s focus on alternative or kink-heavy relationships has made it a go-to dating site for many users, removing the awkwardness of trying to build those relationships on “traditional” dating platforms.

Considering Feeld’s recent focus on discussing kinks openly through their First Timers series and sponsoring dating-focused plays to get their name in potential users’ heads, it’s no surprise that they’ve gained traction from users seeking non-traditional relationships or wanting to experiment with something new.

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